For the University of Hartford Student-Athlete Advisory Committee (SAAC), I led a logo rebrand focused on creating a bold, unified identity that could live seamlessly across merchandise and promotional materials. The previous mark lacked versatility and strong brand recognition, so I developed a refreshed design that reflects school pride, athlete leadership, and campus community. The new logo was built to scale across apparel, social graphics, and print assets, giving SAAC a cohesive visual presence that feels modern, energetic, and distinctly UHart.