For the University of Hartford Men’s Lacrosse team, I created a custom logo redesign after parents expressed interest in a unique mark they could use on personal merchandise and team-related gear. While the university’s official branding serves a broader institutional purpose, this project focused on developing a secondary identity that felt more specific to the lacrosse program and its community. I designed a bold, sport-driven mark that captures the energy and grit of the team while remaining clean and versatile for apparel, decals, and accessories. The final logo gives families and supporters a distinctive way to represent the program with pride.